We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies: Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got a seal of approval. But what else met the mark? To narrow my search, I looked at the: Instructors behind the courses. Ratings and reviews. Level of experience expected of students (beginner, intermediate, expert). Relevance of the course material in today’s marketing landscape. Here are the free digital marketing courses that made the cut: How to Use TikTok for Business by Later.com Context is Key: Social Media Strategy in a Noisy Online World Instagram for Business: Build an Engaged Community Blogging for Business by Ahrefs SEO Training Course by Ahrefs Digital Skills: Digital Marketing by Accenture Content Marketing Certification Course by HubSpot Introduction to Social Media Advertising by Buffer Digital & Social by Twitter Flight School Google Ads by Skillshop SEO Training Course by HubSpot How to Use Instagram Stories (IGS) for Business by Later.com Microsoft Advertising Certification Email Marketing Certification by HubSpot PPC University by Wordstream Google Primer: Marketing & Measurement Google Digital Garage: Fundamentals of Digital Marketing Bonus: LearningSEO 1. How to Use TikTok for Business by Later.com Instructor(s): Taylor Loren Topic: Social media marketing Level: Beginner Certification: No Duration: 35 mins Available at: Later.com Taylor Loren, the former director of content marketing at Later, leads this short online course that’s guided mostly by her experiences on the popular social media platform. With over 26,000 followers on TikTok, she doles out useful tips you might not have known—like the fact that using trending audio clips or video-editing effects could boost your chances of landing on the For You page. Some things to note: The 35-minute video lesson is essentially a primer into the world of TikTok Business for complete newbies. Having used the short-video platform myself, I’ve found it to be rather intuitive anyway. Still, Taylor’s tips are especially helpful if you’re looking to make full use of the algorithm to expand your reach through eye-catching content and TikTok ads. 2. Context is Key: Social Media Strategy in a Noisy Online World Instructor(s): Gary Vaynerchuk Topic: Social media marketing Level: Beginner Certification: No Duration: 1h 31m Available at: Skillshare Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. Gary Vaynerchuk is the CEO and co-founder of digital social media agency Vaynermedia, and his 2.4 million follower count on Twitter can attest to his success. So it’s no surprise that over 50,000 students have completed this Skillshare course, of which 81% indicated it either exceeded or met their expectations. Bar chart of class ratings Spread over 23 video lessons, this course looks at how to develop tailored strategies for social media platforms, including Twitter, Facebook, and Instagram, as well as tips on building a solid brand narrative. While we think the case studies on Pinterest and Tumblr aren’t particularly relevant today, this course is still worth a shot. You’ll learn some tactics that Gary used to grow major brands like General Electric and PepsiCo. There’s also an optional project involving the creation of a channel-specific social media strategy for a brand of your choice, although this is more for practice since it isn’t graded.