Novels are a very low-level content carrier. Everyone's way of undertaking content is from text to pictures to videos. The overall demand is an upward trend. From the perspective of the entire online literature market, from authors to products to models, there are innovations every year, and the novel market will naturally rise. We have a lot of imaginations about the market, thinking that the future is the future, but the story told by the market in 2018-2019 is sinking. In the data of Youmeng+, no matter from any perspective, the section that grows against the trend cannot escape the subdivision of novel apps.
For example, Hu Shoushuai, vice president of Doudou Free Fiction, one of the apps with rapid growth in reverse, told us that the cost of acquiring Fax List customers is only 7-8 yuan. You know, a few years ago, the cost of acquiring customers was more than 10 yuan to 20 yuan. Even accounting for the extra cost of sunk users coming, all costs can be recovered within 35-40 days - this is still based on the low user ARPU value. This market is actually a typical sinking market + cheap entertainment.
None of this is a derogatory term, just a normal descriptive term. To give a real-life example: Since 2019, as a host, I have definitely read more than 100 books, but it is no exaggeration to say that more than 90% of them are online novels, even Shuangwen - no need to think about it, hehe laughs That's it. This allows me to take a break from my busy work. This is typical cheap entertainment. Like short videos such as Douyin and Kuaishou, it is convenient for users to enjoy the lowest cost or the best pleasure.