In August 2014, he transferred from the user research of Huawei Honor mobile phone to the Tencent Interactive Entertainment Romania Phone Number List research team. Through about 2 years of training, daily communication and project training, he deeply realized the characteristics of the Internet, such as light assets, rapid changes, and rapid product iteration. , These bit by bit impacts have expanded my research thinking. The barriers to hardware Romania Phone Number List assets and brand equity in the mobile phone industry will be much higher than those in the Internet industry, and hardware (appearance and configuration), price, and brand will have a greater impact on consumers' purchasing decision-making process.
With the characteristics of light assets, the user research logic is greatly shortened (as shown in the figure below). Therefore, the following five changes are required to carry out user research work. tux 1. Need to improve the research ability Romania Phone Number List of lost users The logic of the lost user research plan and questionnaire design needs to reflect the process of Internet product users "CSP", so that the thinking of user research is more in line with the user management orientation of Internet products, and it is convenient for the project team to understand Romania Phone Number List the user research report, so as to better promote research. The result landed. In the previous research on lost users, the business analysis module mainly focused on sales data (with a certain lag), and it was difficult to grasp the data of lost users during the process.
Therefore, the data sources for the research on lost users were mainly user research, and Internet products. The backend has rich user management data (what time to lose, loss ratio, etc.). Therefore, in the follow-up research on lost users, in addition to designing the logic of the questionnaire, it is necessary to follow the process of “CSP” user loss, and it is Romania Phone Number List necessary to pay more attention to the backend. Preliminary analysis of data. 2. Change the entry point of "commercialization-paid research" Mobile phone products are "paid first and then used", while the vast majority of Internet products are "free to use, value-added/props and other Romania Phone Number List charges", in addition, the mature payment research methods of mobile phone products are based on consumers' perception of physical objects (hardware configuration). ), conduct research under the assumption that there is a willingness to pay reference (such as competing products).