Today, there is more interesting content about "I want to read or watch" than it was ten years ago. However, having more options isn't necessarily a good thing, and can make you feel overwhelmed. It's not the number of choices that feels burdensome, but the number of "good" choices. Forgoing good choices is painful for humans, and it's called "loss aversion."
In addition, too many good choices can make it difficult for us to make decisions. Should we read a book on data science, or artificial telemarketing list intelligence, for the sake of our careers? Should I improve my communication skills in order to become a better leader? Or should we take our personal lives to the next level by reading the latest exercise research, diet books or parenting guides? These choices are all equally important, and making the right choices can be challenging. Consequences: Too many good choices, coupled with our lack of ability to predict whether the choices will be good or bad, so we are always struggling to make choices. 5. Results:
Media Junk Fast Food These four challenges (content shock, echo chambers, persistent distraction, and FOMO) lead the average person to tend to “eat” the media’s “junk food” if they don’t think hard enough. They are easily attracted to impactful content, and when faced with all kinds of information, they have no way to tell what is true and what is false. In health policy, a "food desert" is a geographic area without healthy food. To those who are not thinking deeply, the internet is looking more and more like an "information desert" - filled with much of the spam. To make matters worse, many people who rely on the media's "junk food" diet think they are getting wiser and smarter, when the opposite is true.