Now let's add some reviews in green dotted circles... Acme Business Entity with Reviews Now we can start to see how reviews fit into the picture. It is not just an unknowable “good because it is good” ranking factor, but rather an easy-to-understand addition to a business entity's calculation. The more reviews you have, the more trustworthy the overall review average will be, but additionally, the reviewers themselves are considering entities. In this area, we are only just
beginning to see the first implementations of Factoring Reviewer Entity Status in, but this will move forward dramatically in the months and years to come. At this point, you might be wondering what I'm referring to regarding review entity status. Good questions, hypothetical you! As reported last week, Google has changed the way they display hotel reviews on jewelry retouching service mobile to look like: Google hotel reviews The key element here is information relating to the type of visitor (eg families, couples). This requires considering entity information related to the reviewer and adjusting specific review scores accordingly. So let's see how this fits into our chart:
Acme business entity with reviewer connections This is extremely limited in scope to only include the number of reviews a person has taken and their marital status - in reality there would be dozens or hundreds of different connections. However, with this limited example, we can see that if the researcher is married, they are most likely enjoying their experience with Acme Business Entity, whereas a single person might not. These are the types of entity metric expressions we currently see in hotel reviews, but let's jump ahead a bit.