We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you don’t want those newsletters cluttering up your inbox every morning, sometimes the pull of a 15% coupon is too strong.
And who knows, you might enjoy that morning message more than you thought!
How Call-to-Action Buttons are Different
Simply put, call-to-action buttons are the place you want users to click in order to complete the desired conversion. This can be signing up for a free trial, joining an email list, adding an item to a shopping cart, or any number of other actions.
CTA buttons are usually found on homepages and on specific site landing pages that contain content relevant to the button. They’re different from more generic buttons (such as a “sign-in” button or social media share icons) because they encourage users to take specific actions that complete goal conversions.
Because of this, call-to-action buttons are typically the biggest, brightest buttons on the page. A little bit of well-placed flair can’t hurt.
15 Call-to-Action Button Examples
There are many ways to create a successful Colombia Phone Numbers List call-to-action button by making the text, colors, and location appeal to users. Below are 15 CTA button examples from some of the best brands around.
1. Spotify: Colors Make the Difference
spotify call to action buttons examples with beautiful purple gradient design and simple hierarchy
Spotify’s primary objective on this page is to recruit new users. They also have a secondary conversion goal of encouraging users to connect via Facebook.
Studies have shown that bright colors with contrasting backgrounds tend to receive the highest click-through rate (CTR), which is why the two most important buttons are bright green and blue. Be sure to focus on tones similar to these eye-catching colors, without overusing them.01
You want your buttons to stand out, so utilizing a contrasting color for the background, like Spotify’s purple-to-pink gradient, is a great way to make your CTA pop.
2. Coca-Cola: Generate Curiosity
call to action button example from coca cola for march madness and flavored coke
Draw attention to your CTA buttons with descriptive, original text that catches the eye. Though most of the time you want your buttons to be clear and concise, sometimes an air of mystery can be a good way to draw clicks. Just be sure the message is intriguing enough to pique curiosity and not so mysterious that they choose to ignore it.
In this example, it’s not entirely clear where the CTA button leads, but the text is alluring enough that users will be tempted to see where it goes. If you’re able, tie CTA buttons to popular current events such as March Madness as a great way to generate additional interest.
3. Airbnb: Surround It With White Space
call to action button example from Airbnb with white space framing the button
One of the best ways to help something stand out is to make sure there is no competition around it. This simple call-to-action button is the only splash of dark color on a minimalist page.
The prevalence of white space and subtle icons bring the user’s eye right to the button. Try experimenting with additional white space around your CTA buttons. You may be surprised by how much they stand out!
4. Disney: Discounts Work Wonders
Disney call to action buttons with personalization and upcoming events
Never doubt the power of a good deal!
This “Shop Now” call-to-action button is preceded by a banner advertising Disney services for just $1. Discounts or super cheap pricing can encourage users to click, even if it’s for a service they didn’t know they wanted.
5. Headspace: Emphasize the Primary Conversion
call to action button example from headspace to optimize for the desired action
Humans are simple creatures, and these days our attention spans are at a record low.02 Make things easy for users by prioritizing the most important call-to-action buttons within the layout of the page.
In this example, Headspace’s primary conversion goal is to attract new users. This is why their sign up button appears on top of the login button and stands out much more with the full dark gray coloring.
Prompting users to sign in is not as important as bringing in new users, which is why this button comes second on the page hierarchy. Including an arrow can further call attention to the desired action and has been found to increase click-through rates by more than 26%.03
6. Southwest Airlines: Showcase Opportunities
call to action button example on Southwest mobile app to provide multiple options
Another powerful motivator brands use is to point out any potentially missed opportunities, usually in the form of deals or savings. The tone of this Southwest call-to-action reads as an enticement to the user, as if to say, “Did you know you can earn rewards so easily?”